September 10, 2007

Lazaro: Profile of an artist...



A childhood passion coupled with a keen sense of style and fit, Lazaro is a natural born bridal designer. Inspired by the after school teachings of his mother, he relies on the lessons he learned while helping to make the family's clothing when designing his new collections. The rich repertoire of skills gained in his adolescence has proven helpful as the Cuban-born New York bridal designer is now frequently described as the leading innovator of the contemporary-classic look. Lazaro's version is a look made immortal by the great Cristobal Balenciaga. "A look of infinite simplicity," says Lazaro, "combining the perfect cut with sumptuous fabrics, romantic grace and light modern movement."

Lazaro's career as a designer of wedding gowns seems pre-ordained. An artist from the start, Lazaro always took pleasure in drawing, painting, and realizing the ideas that once only existed in his imagination. His natural talent and home education shone through in 1981, while still a student at the Ray College of Design in Chicago, when he was awarded "Best New Bridal Designer" in a national competition. Most recently, Lazaro was awarded a "Distinctive Excellence in the Bridal Industry" (DEBI) Award in the category of Style Innovator for Bridal Gowns, one of the most prestigious in the bridal industry, as well as its "Designer of the Year" award.

A master of the contemporary-classic look after almost a decade with his own label, Lazaro's designs are timeless in their elegance. Avoiding trends, he instead expands on prior collections. He incorporates the input from his team of contributors, but more importantly, from brides-to-be as they provide his inspiration. He works closely with his customers during trunk shows to get an accurate picture of what real brides desire. Looking back on his previous successes, Lazaro diversifies his future collections based on what was missing in the past. Priding himself on the ability to design for any bride, Lazaro features everything from slender silhouettes to ball gowns and styles that range from simple to extravagant.

Check out the rest of the fall 2007 collection




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