March 24, 2010


Maddy K gets a Make Over!!!


As most of you know and maybe some of you don't, I do come from a background of Interactive Marketing.! So 8 years ago when we launched 'Maddy K' it was a given that we were going to design and brand 'Maddy K' on our own - in house!! Then after sometime I decided it was time to revamp the site... it's usually a rule of thumb that you're website get a face-lift every two years! Again, we kept everything in-house and launched our site - which is the present site!!

We loved it, so did our clients and so did everyone that came across it!!! Everyone gave us lots of complements on the site and frankly it brought 'Maddy K' to new heights!!!Fast forward to 2010... the site is a bit out-dated and although I hated the notion of giving it up, I knew that it was time to get a new site, a new look... a look that defined what 'Maddy K' is and what we stand for!!! Of course now we really have no
time to work on designing our site so we gave it to the people that we think would do the best job for us... we worked closely with them to create the look that we want... and I think we have finally gotten there!!! I think - I love it :) But I don't want to get too excited about it yet!!!!!

Here's sneak peak of the design and the inspiration behind it!!! In the meantime, we would love to hear your comments and feedback... please share with us what you think of the new and improved 'Maddy K'!!

White stands for purity, innocence and softness - I still believe that weddings are PURE, INNOCENT and have SOFTNESS to them!! It comes from the purest place and represents the innocence of LOVE!

Brown is the color of our logo... it really sums up what we stand for as a company: Earthiness, Wholesomeness, Simplicity and Friendliness. In the 8 years that I've been doing weddings, I always get the same feedback from my brides - "We love working with you because you are so down to earth and friendly!!" We believe that the beauty of a wedding is in its simplicity!!

Gray stands for formal, conservative and sophisticated! I can't think of a more formal affair than a wedding!! Yes there are formal galas and parties, but a wedding is the most formal affair to the couple, and we treat it with all the formality needed!!! We are a conservative team, and although we love to push the envelope at times, we do it with sophistication!

Pink stands for sweet, nice, romance, playful and delicate!!!! These words define our brides!!! They are all sweet and nice people... playful at times, delicate at times and have all one thing in common - ROMANCE! Every bride wants to have a romantic wedding, and that is exactly what the color pink stands for!!

Last but not least, we wanted to include a graphical element and chose Lace! Lace has an intricate design that lends an elegant and refined air! It's been around for hundred years and although it's evolved in many shapes, colors, designs.. it always is elegant, romantic, sexy and timeless - just like the weddings we design!!

I know it's a long post.. but I hope you enjoyed it and hope you will love our new look as much as we do :)
New Website and Blog will be up and running in a couple of weeks... stay tuned!


2 comments:

Marie said...

Loving it! A/p twitter -- I think your new look is Modern, Sophisticated & CHIC - which is exactly how I see you and the Maddy K brand :) kisses

Marie said...

ps. you look STUNNING in that photo!